Selena Gomez how to create Fashion Awards ceremony red carpet style

“I have not had the desired effect lately,” said Selena Gomez, a Texas born pop star sitting in the lounge at Cogent’s Regent Street store. She is talking about just the blonde hair and, more importantly, the red carpet dress she made for the Tonight’s Fashion Awards.

“It’s still within my comfort zone,” she said, “but I like to explore. There was a lot of things going on last year, but I enjoyed having an end to them in an exciting and fresh way.” Of course , She said too much, 2017 is quite busy for this singer who is “not good at lying”. Less than a week after winning the Billboard Annual Women’s Awards, Gomez also received a life-saving kidney transplant to begin and end various romances between The Weeknd and the recent Justin Bieber, Released four hot singles charts, at the same time, with 130 million followers, she became the most concerned person on Instagram.

Her tonight’s rebellious triumph is evident in tonight’s choice of evening gown: a long-sleeved dress inspired by the lace hem at the stretch of the stage with some floral details and details that look romantic and nostalgic, Stuart Vevers, Coach’s executive creative director, calls it “Coach’s American Prairie.”

Drawn in black Gothic style makeup and after the treatment of wet hair, Gomez with white lace boots to complete a set of “dark romantic” style. “You know that? I always think accessories are the crowning touch of styling,” she said.

Although tonight Vevers was nominated for the year’s best accessories designer, he said: “For me Selena felt it was most important to be in the best condition.”

“I hope that dresses always make them feel relieved: there is a sense of movement and freedom. Coach has a glamorous touch of luxury, which is different from the traditional European fashion houses,” Vevers added: “I want to celebrate this A kind of relaxed feeling, that is exactly a New York attitude. ”

This is not the first time that Vevers has created a custom look for Gomez, nor is it the first time they have worked together to create a design (which created the Selena Grace handbag for the duo, which, though launched in September, is now sold worldwide Empty). “It was always fun to work with her,” Vevers said with a smile: “It’s great to sit down and talk to someone who is clever, creative and has a strong opinion.”

The starting point is always the same when it comes to the overall shape of the red carpet, as Vevers earlier this year stylized for the Met Gala and American Music Awards at Gomez’s Metropolitan Museum of Fashion. “Inspiration comes from a strong feeling of mine – such as a shape, an idea, a silhouette or a decoration – and then, and Selena talk about her feelings at that time.”

Well, the question is, how does she feel now? “I feel very bold,” she smiled slightly through her blond hair. “I feel so powerful and I feel like I found myself.”

Before embarking on the red carpet, she spent hours in the shops at Coach Street in Coach, meeting fans and signing them, many of whom had been on the team for hours. “This is one of my favorite parts of my job and this is the moment when we celebrate all the work that the team and I do and the moment when I include my fans in my work, Say hello and go out to play together. ”

Speaking of her record breaking Instagram fan count, she calls it “strong connection.” As Gomez said: “I think it’s a very personal thing,” she eschews what was once considered a bad environment and gives control of her account to her assistant. “I do think it’s a good place to sound, no matter what the sound.”

She wore fashion is another statement, hairstyle as well. “The blonde looks a bit daring, and I feel quite confident. Every morning I woke up and wondered: ‘Gosh,’ it was a different feeling to me.”

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